ABOUT POP IS NOW, NEW AND NEXT.

Now reflects the pulse of the present: artists who are defining the sound this year and topics that everyone is discussing right now. About Pop is zeitgeist.

New shows current trends that surprise, inspire, and are critically questioned: innovative music projects and exciting talks that deal with where pop culture is heading. About Pop is change.

Next sets the trends for tomorrow: emerging genres, visionary technologies, and utopias for music and culture. Bold, progressive, and forward-thinking. About Pop is the future.

Pop here stands not only for aesthetic practice, but also for a social force that consciously strengthens the regional music and creative scene, creates visibility, promotes networking, and drives creative development.

Here, young creatives meet national and international trendsetters, making About Pop a starting point for social, aesthetic, and economic questions about the future.

About Pop creates spaces, connects people, and draws on the diverse potential of pop culture, youth culture, the music industry, nightlife, and more. It is aimed at everyone who not only wants to listen, but also wants to think and help shape the future.

The following venues have participated in the Club Festival so far: A.K.T; Pforzheim, clubCANN, Club Zentral, contain’t, das K – Kornwestheim, die Halle e.V. Reichenbach, Fridas Pier, GOÉT Tattoo (formerly Atelier Farbe), Goldmark’s, Helene P., Hotel Central, Impact Hub Stuttgart, Im Wizemann, Institut français Stuttgart, JuHa West, Kleinkunstkeller & Keller Bietigheim, KOMMA Kultur Esslingen, Kulturbunker, Kulturhaus Schwanen Waiblingen, Kulturzentrum Dieselstrasse Esslingen, Kulturzentrum Merlin, Laboratorium, Landesmuseum Württemberg, MeinSchlossplatz, Park der Villa Reitzenstein, Rakete, Theater RAMPE, ruby Hanna, Schwarzer Keiler, Stuttgart City Library, Stadion der Träume (at Marienplatz), StadtPalais – Museum für Stuttgart, StuttPark, Sunny High, UTOPIA Kiosk, Werkstatthaus, and white noise bar & club.

Come along and use your festival ticket for free entry to the pre-sessions. There is usually a box office for all last-minute visitors. Admission with your festival ticket is always first come, first serve!

It connects ideas and people from club culture and the nighttime economy, addresses social coexistence, and thus provides impetus for a city of the future.

All musicians, managers, producers, photographers, etc. can apply annually. The only requirement is that you live in Baden-Württemberg and are under 30 years old.

Once you have been selected by a jury to participate in the About Talents program, you can let loose at the Wizemann-Areal with a free ticket for Friday. We organize a joint start for all talents and give you recommendations and guidance for the convention program.

As a partner, we promote, develop and plan projects in pop music, pop and youth culture. We also make a significant contribution to the character and quality of the Stuttgart economic region, actively support and accompany youth culture and define cultural spaces and offerings in the Stuttgart region.