Why not Austin? with Paul Heck [EN]

[This programme item will be held in English.]

Austin vs. Stuttgart – What can we learn from SXSW?

With South by Southwest (SXSW for short), Austin has developed into one of the world’s leading cultural and creative metropolises. The festival not only characterises the music scene, but also has a massive impact on the economy, urban development and international visibility. But how much of this can be transferred to Stuttgart and the About Pop Festival?

In a ten-minute best-case input, Paul Heck first shows what role SXSW plays for Austin and how the About Pop Festival positions itself as Stuttgart’s central festival for pop culture. Experts from the fields of music, business and urban development will then discuss the topic:

– What economic effects does a festival like SXSW have on its city?

– How has the festival strengthened Austin’s creative ecosystem and international perception?

– What potential does the About Pop Festival have for Stuttgart? Can it fulfil a similar function to SXSW in the long term?

[Time and location subject to change.]